This one logo, made from many overlapping lines, for Design By America represents both American iconography, and the ideals fueling the mission of Design By America.
The star shape is recognizable first as an American icon, but it's also the shape of Mahatma Gandhi's spinning wheel visible in Margaret Bourke-White's 1974 Life Magazine photo. Gandhi and the Swadeshi movement inspire the goal of Design By America to champion self-reliance in the United States.
These badges are used to visually display additional information about products featured on the site DesignbyAmerica.com. They act as an additional badge of honor, or merit, for products that are handmade, union-made, military-made, organic, and/or limited editions, etc.
Design By America aims to reconnect people to the origins and elements of American made products. Through storytelling, Design By America intends to ignite desire for products made in the USA.
DesignbyAmerica.com is a fully responsive site I designed, at Sevnthsin, to display the content of these stories and deliver a full experience to all screen sizes. Once the design direction was approved, I built a front-end style guide to test the layout in the web browser. I worked closely with the developer to prototype pages and design solutions to challenges discovered in the process of making the site work for all screen sizes.
This site was developed by the team at Sandau Creative for the specialty tennis shop Michael Lynne's Tennis.
The Featured Products section of the site showcases a curated collection of tennis equipment and apparel. I was responsible for updating the products for this section. I art directed the photography for this section by photographing the best angles to highlight the unique features of each product. Editing the raw photos, I color corrected, cropped and formatted the photos to be uploaded to mltennis.com.